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Former Fortune 500 execs join Colorado health-tech firm focused on thwarting opioid abuse – Denver Business Journal

Two former executives of Procter & Gamble Co., one of the nation’s largest consumer-products companies, have joined the leadership team of Colorado-based Safe Rx LLC.

Greenwood Village-based Safe RX makes prescription drug bottles with combination locks designed to thwart opioid abuse.

Former P&G brand manager Andy Cipra has been hired as chief commercial officer of Safe Rx, and former P&G executive Rick Meckstroth has been hired as vice president of business development.

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Former P&G executive Rick Meckstroth has been hired as vice president of business development for Safe Rx.

Adding Cipra and Meckstroth helps position Safe Rx to manage significant growth as the company rolls out what’s called locking prescription vial dispensing, which is designed to protect American communities and families from the risk of addiction, said Milton Cohen, CEO of Safe Rx.

Privately held Safe-Rx focuses on developing secure packaging for prescription medications. The firm’s locking prescription vials were designed to be pilfer resistant and child resistant as well as tamper evident.

They were engineered for ready adoption into mass retail dispensing, according to Safe Rx.

Cipra spent nearly 15 years with the Cincinnati-based maker of consumer goods (NYSE: PG) such as Prilosec OTC heartburn relief medication. He rose to be senior brand manager for the $1.2 billion Iams pet food division in North America, which P&G sold in 2014.

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Former P&G brand manager Andy Cipra has been hired as chief commercial officer of Safe Rx.

At Safe Rx, Cipra will focus on business strategy and development.

“We are at a critical national crossroads in fighting the opioid epidemic, and I look forward to helping create the new standard for safe prescription packaging and dispensing as part of the Safe Rx team,” Cipra said. “The idea behind Safe Rx is simple, and the impact we can have on saving lives is profound.”

Meckstroth, who spent more than 30 years with P&G and rose to the position of global sales leader of the Personal Health Care division, will lead Safe Rx’s expansion of its locking prescription vial product to pharmacies and health systems.

“Prescription drugs are the No. 1 gateway to heroin addiction and the most commonly abused substances among 12- and 13-year-olds with pilfering from family medicine cabinets the No. 1 one source for teen abuse,” according to Safe Rx.

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